Staging a vacant home is an especially critical part of the selling process. Homes can feel cold, uninviting, not to mention lack vision and personality when they are left empty. A staged home speaks to potential buyers by helping them emotionally connect to the space, which evokes a feeling of home.

Only a mere 10% of home buyers can actually visualize the potential of a home. This is why vacant home staging is so critical! Buyers cannot visualize size and scale so this is where furniture and decor makes a huge difference in giving them a frame of reference.

Home sellers are usually incapable of successfully staging their own home. Why? We've gotten used to the way it looks and therefore it can become emotionally difficult for the homeowner to change it. If you can't view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes every day for a living. That's what certified professional home stagers are for and where the greatest returns come in.